Sanex, a grooming range brand, has just launched a pan-European online campaign to promote its Sanex for Men website. As reported on NMA, a series of interactive ads on heavy traffic websites are taking visitors to sanexformen.com, which looks like a locker room. The campaign has been created by Framfab, which focused on showcasing the core value of the Sanex range: prepare, relax and refresh, of course with a touch of sexiness. Yes, sex appeal plays a big role in this campaign, presenting features such as the “kiss my six pack” highlighted in the post’s title, the “body mania” and even a personal trainer “gym mate” to help men getting fit and sexy.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy