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Tag archives: seniors

A cell phone for GrandPa

on October 12, 2004 by Martina Comments

The US mobile phone industry is ready to target a “new” generation of consumers: seniors. An article on the The New York Times (free reg. req.) highlights the senior population represents a great opportunity for the market to grow. It won’t be easy, since elder people have a lot of concerns around mobile technologies, but if the industry will meet their expectations, the success will be granted.

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