ABC News reports Kobe Bryant is back in Nike’s ads on Sports Illustrated. Photographs of the basketball player have been used for the first time since his arrest two years ago (Bryant was accused of rape). The article explains “Bryant had signed a $45 million deal with Nike shortly before his arrest. McDonald’s and Nutella both dropped Bryant from their roster of celebrity endorsers after his arrest“.
Mobile operator Movistar has signed a deal with the NBA champion Manu Ginobili who will now be the company’s testimonial in Argentina. As pointed out on Brief Blog (in Spanish), the San Antonio Spurs player is very well known in Mexico and Spain where Movistar also operates, so it will probably make sense to “use” Manu’s image also in these countries.
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