The Viral Factory has won the Best Creative Award for the ‘Sex Olympics‘ viral campaign which parodied Olympic events, substituting them with sexual “sports”. The award is assigned each month by Interactive Advertising Bureau to encourage creativity online. Brand Republic reports that the jury commented:
“The Trojan Games is a great piece of online work. It’s witty, well executed and original, one of the most memorable viral campaigns we’ve seen this year.”adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen