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Tag archives: uniqlo
Uniqlo Tilt-Shift Calendar thingy
Tilt-shift weirdness. Uniqlo have a new weather calendar site the tells you the weather where you are in tilt-shift miniature. Kinda weird and kinda cool. I’m not sure what to make of it but I liked it and I don’t know why Maybe if it pulled tilt-shift images from instagram for each city would have been cooler? http://www.uniqlo.com/calendar/ Read more…
UNIQLO “Clothes for Smiles” new CSR initiative
Uniqlo launched a new CSR initiative called “Clothes for Smiles with professional tennis player Novak Djokovic and UNICEF. Through this initiative, the company will establish $10 million fund and use it to bring smiles to kids all over the world, nurturing their dreams and giving them the tools to build a better and brighter future. The fund will be established from the sale of HEATTECH and Ultra Light Down items during the 2012 fall/winter season. Read more…
UNIQLO – Lucky Cube with Maru
Play lucky cube with Maru. Smart idea from UNIQLO to get people talking about the launch of the new San Francisco store opening in October. I’m not sure which I love more… the incredibly simple but great idea to use a quirky online game to drive traffic to the new flagship store (prize collection is at the new store) — or the fact that they have partnered with a YouTUBE star (cat) called Maru.
UNIQLO Pinterest “Dry Mesh Project”
This is my first digital marketing project since I joined Uniqlo. I am a bit embarrased to share my project with you…
Uniqlo and NYC based Firstborn team up for a project that owns Pinterest. To wake Pinterest users from a scrolling slumber, Uniqlo created 100 separate shell Pinterest accounts that pinned images simultaneously. As users scrolled down their favorite categories, they came across all the images, which combined to create giant mosaics that “animated” when scrolled through. Read more…
Uniqlo Wake Up Social App
Uniqlo have created an app in conjunction with Japanese composer Cornelius that creates a unique way to wake up in the morning. The app automatically creates a song that contains current time, weather and day of the week. Users can choose to share a record of the time, weather and temperature at the exact moment the alarm was stopped via social media. Read more…
Pimkie Color Forecast
If tomorrow morning you won’t know what to wear, there is now a website that can inspire you. Fashion brand Pimkie has launched a pretty sweet project that helps consumers understand the colors “of the moment” in the major European fashion capitals like Milan, Paris and Antwerpen. Read more…
Uniqlo Undercover
Uniqlo collaborates with Japanese fashion brand Undercover, and their collection called “UU” website has just launched. You can see their whole product collection with Google map interface navigation. Keep zooming to go from the curious artworks to the product details. Read more…
The Uniqlo t-shirt Grand Prix
Wanna design a t-shirt for Uniqlo? Or would you rather just enjoy a new simple & fantastic digital execution by the Japanese fashion brand? Whatever the case, Uniqlo UT is the website to visit. Voting for a contest with hundreds of entries has never been so quick, fun and fair to all participants.
Uniqlo Innovation Project
Summer is almost over, the cold season is about to kick-in and it’s therefore time to go shopping! And, better, in our case, to discover how fashion brands are launching their Fall/Winter collections. The best place to start is of course Japan where, once again, our expectations are not disappointed by Uniqlo. The Japanese brand has just launched a new website called Uniqlo Innovation Project.
Uniqlo New York City Voices
From fashion brand Uniqlo comes another beauty in terms of interface, design and atmospheric soundscape, this one spreading the word about the opening of their Manhattan flagship stores. “NYC voices” are charming portraits of 13 creative, influential and socially active New Yorkers, telling us about their work and life in the city. Rather than bleating about the shops themselves, the brand politely pays tribute to the city it is about to become part of – very Japanese I must say. Read more…
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