Oh nice, Uniqlo is back with a cool digital experience. Simple, clean, fun to navigate and e-commerce enabled. Kind of expected you might say, but actually I wish there were more brands approach digital communication like this! Also, this time the insight is pretty strong and makes the difference.
From Japan, a new interesting project by Uniqlo. How to make a polo collection cool just playing with some good photos and a great sound design. And e-commerce store, as usual, is just one click away.
Uniqlo has just launched a new microsite to present it Women collection. The world they picture this time is all pink and you can’t help thinking about Barbie with a touch of Pink Panther.
The project focus is on delivering a nice experience that drives online sales. The tecnique is the same they used a few weeks ago for the parka collection: a cool intro animation that provides an overview of the collection and gets consumers’ attention, and then a flat yet nicely done slideshow with all the models to click, discover and purchase.
I love the crazy and happy mood of the latest Uniqlo online marketing campaign. From the very first second the website is able to generate a positive vibe and the curiosity to checking out the product and the photos of the testimonials wearing it begins spontaneously.
What I like about Uniqlo is the fact that they have a lot of digital. Simple, even silly sometimes, but definitely able to generate some buzz in the online world. The Xmas _Grid is not as cool as the watch last year, but is still a nice way to make people interact with the brand.
Corteo is the new show from the Cirque du Soleil, done to commemorate their 25th anniversary. Seizing that, Uniqlo and Cirque du Soleil have teamed up to release this wonderful site called Uniqlo meets Corteo.
The latest minisite by Uniqlo is all about colors.
Simple, pleasant and effective as usual, the site presents a virtual travel through a colorful landscape populated by merino’s pullovers. The video is interactive, meaning that when you see a color that you like, you click and discover the full range of products available in that tone.
I very much like the interface, that makes the navigation first inspirational and them extremely concrete and practical.
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