Via Campaign Brief a new viral campaign for Virgin Loans launched in Australia starring Mr Virgin himself (aka Richard Branson). The video is ment to be quite sexy, but it doesn’t really have that “something” to become viral. Probably the only reason why people will pass it is to tell friends “look how crazy Branson is”. Is this enough? Is this good for Virgin as a brand? Probably in both cases the answer is yes. But I find the video rather drab.
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