Digital advertising and marketing: only the best ideas worldwide, since 2003

Easy ringtones for Virgin Mobile

on May 25, 2004 by Martina Comments

In the UK Virgin Mobile has launched an online campaign which allows users to pick their favourite ringtone directly from the ad. They can listen to the ringtone and then text a number to receive it, without visiting a Web site.

File under: ringtones, virgin mobile

Virgin Mobile likes to make it viral

on August 21, 2003 by Martina Comments

Digital Media Communications has just released a new online buzz campaign called “Red Academy” for Virgin Mobile. The campaign features a digital film clip called ‘Friends’ that pokes fun at the Orange campaign by introducing viewers to the Virgin Mobile ‘Red Academy’ and its childlike Machiavellian character Damien who compels naive trainees to “forget phone functions and simply phone friends”. You can have a look at the Friends film on DMC’s Web site. As reported today in Mobile Youth newsletter, recently Virgin Mobile has announced that it has reached 3,000,000 customers, confirming its position as the fastest growing network ever seen in Britain.

File under: friends, viral campaign, virgin mobile

Virgin Mobile: controversial viral campaign

on June 4, 2003 by Martina Comments

As Brand Republic reports today, Virgin Mobile has created a new controversial viral campaign that includes “mangina” scene that was deemed too saucy for television. However the campaign can be watched online following this link. I saw it and I believe it’s a quite strong ad, if they wanted people to talk about it, I’m sure they’re gonna reach the goal.

File under: viral marketing, virgin mobile

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