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Tag archives: virtual dressing room

Glamour presents the virtual dressing room

on September 9, 2003 by Martina Comments

The virtual dressing room started by Glamour.com about one year ago is proving successful, driving both users and advertisers. DMNews.com reports that Levi Strauss & Co.’s Dockers, Nike and L’Oreal’s Matrix have signed on for the program. So… this is a new way to engage customers online. Should we call it marketainment?

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