Tag archives: widget marketing

HP and the Power to change with a widget

We have the power to change. We have the power to save power and make the world a greener place. It doesn’t take much. Even just remembering to turn off your computer at night makes the difference. HP with the help of Arc Worldwide Singapore puts at our disposal a widget than can keep track of the energy we use as well as of the carbon emission reduced.

It’s an interesting yet very ambitious project. A good idea, nicely designed but probably too complex to generate big numbers.

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File under: hp change, widget marketing