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Wrigley’s 5 and the sensory experiment

on August 28, 2007 by Martina Comments

Wrigley’s new gum has arrived from the future. It’s called 5, and it has debuted online with a site in a Minority Report style. Don’t ask me what the site is about, because everything looks so weird and futuristic that it’s hard to tell with precision. The goal is to introduce a new gum, 5, and to make people feel it through a sensorial experience. Do they accomplish the mission? Despite the confusion, my answer would be “yes” since the whole experience is quite interesting and definitely generates curiosity.

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