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Introducing wireless marketing

June 4, 2003 at 2:17 by Martina Comments

Len Ellis presents today on ClickZ an introduction to wireless marketing. Since mobile phones are getting popular and popular in the USA it’s time for the American marketer to start considering this powerful but tangled device. Wireless marketing can prove very effective both for declaring a brand victory or defeat. That’s why, as Ellis points out, every campaign needs to be guided by or collecting personal information face the same hurdles:

Permission: Consent to give personal information
Privacy: Protection of personal information
Relevance: Personalization and appropriateness
Value: Receipt of some tangible benefit

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