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Location based services in Europe

July 12, 2003 at 11:28 by adverblog Comments

Location based services are a good thing not only for marketers, but also for rescuers. As explained on (sorry it’s in Italian), on July 24th, a new law will come into effect in Europe that will oblige mobile operators to offer location based support to rescuers for calls to emergency number 112. According to a British statistic, 60% of the people calling for help are not able to provide exact information about their location.
The technology solution provider will be Openwave.

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