Tessa Wegert talks about advergaming in her latest column on ClickZ. It’s a nice article that summarizes a lot of the key issues about advergames. A special focus is on interactive scratch cards, and you might remember me talking about KLM online game a couple of months ago.
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The best games that I have seen have been from mindcomet.com. Our Company has used them a great deal and we are very excited by the results.