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MSN planning a new advertising platform

July 25, 2003 at 9:45 by adverblog Comments

eWeek presents an interview with Yusuf Mehdi, corporate vice president for the MSN personal services and business division who says that MSN will focus its efforts in delivery direct-marketing solutions and a new advertising platform.
According to Mehdi, “The online advertising market is now “clicking” and growing strongly”, while spam, intrusive advertising and pop-up ads were the major sources of user dissatisfaction with the Internet in 2003.”

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