2 Responses to Brand Building on the Internet

1. Gay Gilmore says:

   August 27, 2003 at 5:58 pm

   I was glad to finally see someone write about these sites, but boy am I surprised that they do well. I see the URLs on my crackers box and bag of corn chips and it seems like a good idea, but I would never actually visit these sites. Gathering email addresses to market to always seems smart, but honest who is playing a Flash game-let on the Fritos site?! Am I alone in thinking this is crazy? The only reason the big guys are doing well is because they can roll up 100 products into one site so the investment actually pays off.
   Oh, and by day I actually run a popular recipe website (http://www.recipezaar.com), and our members always tell us how much they distrust the (handful of) recipes they find on those sites. They plaster the brand name on the products and our folks say they know they can just substitute whatever is on sale…
   Sweepstakes and coupons and recipe contests are the ONLY things that I think would work for return visits to these sites. Ultimately I think they could do it all in a good email newsletter…
2. Martina says:

   August 27, 2003 at 9:05 pm

   Dear Gay, I do agree with you, I see no reason to go on a packaged goods web site. I would only go there if they’re giving away some prizes.

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