Digital advertising and marketing: only the best ideas worldwide, since 2003

Use the Web to sell cars

October 14, 2003 at 4:46 by Martina Comments

A nwe study by Cap Gemini Ernst & Young has found out that TV advertising has a low impact on consumers’ car buying decisions. As AdAge reports, Mike Wujciak, a vice president at Cap Gemini, suggests automakers to rather use online ads, which are faster to create and to analyze for results. However I tend to agree with Mike Palmgren, account director at Publicis who said that TV promotion is used for awareness.

“If you’re not aware of a product, how would you know where to research it on the Web?”

Elemental, My Dear Watson…

Comments are closed.

Advertise here