Digital advertising and marketing: only the best ideas worldwide, since 2003

Car rental companies investing online

October 28, 2003 at 8:16 by Martina Comments

Car rental companies are shifting more ad budget to Web. For example, Thrifty Car Rental, invested about 25% of its advertising budget online, since the regard the Web as an efficient medium. AdAge analyses in depth the car rental market situation providing numbers and opinions.

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