Last week Google knocked out another competitor by acquiring Sprinks online advertising network. On CNET News.com Stefanie Olsen analyses Google’s present and future business strategies.
Content-targeting ads still need to be improved: according to Forrester Research, response rates to content-targeted ads are about one-fifth that of search-related ads.
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I read a post at WebMastworld.com that really put the content-versus-search contextual ads into perspective for the publisher: if the return-on-investment is there, use the contextual ads in addition to the search ads! Sure, they may only bring in 40% of the revenue, but if you’re turning a profit, why complain? Just use it!