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New study on banners & branding

January 16, 2004 at 1:27 by Martina Comments

NMA reports of a study by Bunnyfoot Universality on banners. Despite the funny name of the research company, the results are quite interesting, although they don’t say anything new: online banners build brand awareness, even if people don’t click on them.

One Response to New study on banners & branding

  1. jonathan says:

    Ok, I’ll give banners that… especially the ones at my Yahoo! mail account. I definately -do- notice them when they are well put together, but in three years I have yet to click on one…

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