The RSS matrix
Is email marketing dead? Will RSS save email marketers from unemployement?
How many times did you hear these questions and found no answer? Alex Barnett did an excellent job analysing the debate around RSS marketing, and developing a comprehensive “matrix“: Email v RSS, Email Marketer v Customer Matrix.
Alex suggests moving away from a discussion on “RSS vs Email”, thinking instead on how RSS can become part of the marketing mix. I tend to agree with him: integration is, once again, the keyword we need to focus on.
Complete integration of eMail and RSS is quite a logical step and very well possible, also from a consumer experience. See
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