“Message in a bottle”‘s triumph

12snap has won the Gold and Silver award in the International Advertising Festival in Cannes for the campaign “Message in a bottle” run in Germany on account of Coca-Cola. The news is reported on 160 Characters, but I also suggest you reading Russell Buckley’s opinion on his own blog. He talks about the evolution of text & win campaigns, and hopes for a “burst of long-awaited creativity onto the mobile marketing scene.”