Going beyond business

Engage your clients and partners in a relationship that goes beyond the pure business. This is basically the idea that brought Doubleclick to organize the first golf tournament among interactive agencies. As MarketingDirecto reports, at the end of June in Toledo, advertisers and marketers gathered for a golf challenge. Manuel Garc�a Vicente (Universal Mccan) won the first prize, follewed by Pedro Obieta (Wanadoo). A special recognition was awarded to Beatriz Bordons, Directora General de Zenith who played despite being 6 months pregnant.