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O2 promotes the Pay&Go Sim online

May 18, 2005 at 8:06 by Martina Comments

UK carrier O2 is investing in online advertising to drive customer acquisition. New Media Age reports the mobile operator will take over for a day Yahoo’s homepage (it should be today, but I’m not sure ;-) , with ads also running on AOL and MSN. The initiative aims at selling the Pay&Go Sim, the nice thing is that users will be able to sign up directly from the banner.
The creativity is by Agency Republic.

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