Digital advertising and marketing: only the best ideas worldwide, since 2003

Targeting by weather for

June 15, 2005 at 8:47 by Martina Comments

In the UK has launched an online advertising campaign which will target users according to the weather. Ads appearing on local sites like This is London, will change according to the current weather conditions in the city. Revolution Magazine explains the campaign idea is to explain Yell gives users exactly what they want. If it’s sunny, the ads will present, for example, outdoor activities, if it’s raining, you’ll get indications to have fun and not get wet.
AKQA for the creative and I-Level for the media planning are behind the campaign.

Comments are closed.

Advertise here