Eyeblaster and Pointroll announce Firefox compatibility

Rich media ads will be now available to reach a wider number of Internet users (about 97 percent). Both Eyeblaster and Pointroll have announced they have upgraded their rich media platforms expanding the ads’ compatibility to Firefox and Mozilla.
The compatibility issue was becoming an hot topic in the industry and it’s good to see technology providers have shown they’re flexible enough to acknowledge there’s plenty of life beyond Internet Explorer.