Coldplay’s mobile promotion proves successful

Revolution Magazine reports the results of the Bluetooth marketing campaign carried out last June by Parlophone to promote Coldplay’s new album.
The promotion allowed music fans in London to get free mobile content such as song excerpts, video clips and video interviews, just by turning on the Bluetooth connection on their mobile phones. In two weeks, over 13,000 users opted in to receive. Filter provided the technology.
Tags: mobile marketing, bluetooth marketing, coldplay