Sony Ericsson “Soundtrack to your life” campaign

Sony Ericsson has launched an online global campaign to promote its its first Walkman-branded mobile phone/music player, the W800. New Media Age reports the ads, created by Bartle Bogle Hegarty in partnership with Dare, will premiere online, and then debut on TV at the end of August. The W800 microsite is online to introduce the phone and generate buzz, receiving traffic from a rich media campaign.