Yoga interactive posters
Leo Burnett China for Y+ Yoga Center. This campaign just won the Silver Drum at the Golden Drum advertising festival in Slovenia. It is really interactive! 
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Nice stuff… Doing some innovative work is always most difficult one to do. Good to see there are a few adguys like that… I love that kind of brains.
perfect!!! well deserved success.
I wish one day I could do something like that… Great work with any word!
Really great. It does remind me however of the straw with yogateacher on it on the flexible part of the straw from Cannes… So I do hope it’s another brilliant thought at almost the same time in stead of deriving the concept of placing a yoga-person on a f;exible product…