A new spot for airport advertising
An ad placed at the Johannesburg International Airport to greet arriving and departing passengers. It’s a world first, a 5000 m2 billboard which required 1000 liters of paint and 9 separate permits from different regulatory authorities due to the sensitive nature of the site. (click to enlarge)
Created by Net#Work BBDO for Virgin Atlantic, the ad won the silver award at the recent Loerie Awards in South Africa.
I hope such ad can be effective in grabbing attention to targeted audience for travel and hotel related industries.