In the UK Virgin Mobile is online with a viral campaign featuring a body building grandma.
Actually the Superbuff is not as funny as other Virgin campaigns created to generate word-of-mouth (see for example Happy Chrismahanukwanzakah).
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
looks a lot like scarlet campaign in the netherlands:
http://www.beyenmeyer.be//images/powerbeau.swf
look like it is inspired by Elie Semoun [FR]
smartypants…
googled this name but couldn’t figure out what you meant…