The biggest German football team ever

German telco provider and football world cup sponsor T-Com is starting a campaign to form the biggest German national team ever.
The online special is powered by user generated content with photos of participants in the national dress. All the contributions are added to a long team photo, extending the picture of the German Elf.

The official shirts are available in promotion packages at the T-com outlets. The campaign is supported by TV, print and outdoor media.