Leif (thanks!) just sent me this guerrilla marketing campaign for Bild, a popular newspaper in Germany. During the German Art Directors Club awards show in Berlin last week, Jung von Matt Hamburg “decorated” the men’s toilets with a special mirror. While performing their physiological duties men could actually look at their best friend with a slogan below “Nothing’s harder than the truth”.
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Those have got to be the lowest urinals I’ve ever seen.
I must confess I have seen my dick before. So the surprise was not that extraordinary.
If you know what “Bild” regards as “truth” this slogan fires right back …
hahah oh funny. So happy i know what “bild” means now, thank you sigrid. I’m about as mature as a fifteen year old boy and find this ad hilarious. If you’d like to see more examples of interactive media and my opinions/thoughts/humorous comments…
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