Rembrandt is late: art meets online marketing

I will avoid saying (as I always do) that I love the way Dutch people approach communication. Ops… I just did it again… in any case, I’d like to share with you a new project they have launched to promote a new exhibition dedicated to Rembrandt. For the first time ever all Rembrandt’s paintings can be seen together in the Beurs van Berlage.

There is a website (www.allhispaintings.nl) and there is also a promotional video which animates Rembrandt’s paintings to represent a sort of TV show full of jokes and guests. My Dutch is not good enough to tell you if the site is funny enough… In any case I suggest visiting the websites to see an alternative approach to art & marketing.

via Marketingfacts