Snakes on the Internet
Snakes on the plane: send (voice) message to a friend from Samuel L. Jackson.
It’s supposed to be a viral idea. You decide…
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4 Responses to Snakes on the Internet
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This is an excellent campaign. For the next few years, agency wonks will be saying, “It’s the like the Snakes on a Plane voicemail thing, but for Campbell’s!”
I have sent this to like 10 friends a few weeks ago when it came online. Its a great idea. A great campaign that will go un-noticed in the ad world because of its simplicity.
Had a friend send me one of these phonecalls and almost died laughing. I can’t say that I’ll see the movie now as a result, but I certainly have told several individuals about it… Whether that qualifies it as successful is still up for debate.
Very similar to:
http://www.aveaword.com
- except that for AveAWord you get the visuals too…