Share your stress and win an award

If you’re stressed and you do weird things during office hours (see video below), you probably need an holiday… Check the “My Stress Awards” website, share your oddities and earn the chance to win a few days off in Valle D’Aosta, a region where it’s possible to ski, relax and enjoy nature forgetting about the stress of the daily life.

Created by Saatchi & Saatchi the campaign promotes tourism to Valle D’Aosta with two videos uploaded on Youtube (this is the other one) and an online contest. Overall the concept of the campaign is pretty good and original, the videos might look very rough and slightly too long, but in the end they result amusing and kind of real and, most of all, they deliver the message.

Unfortunately the website is not as good. Of course user generated content is at the center of the stage, but the mechanism isn’t well explained through the copy on the homepage and you have to click around to see how it works. Also, from a graphic point of view the experience results rather disappointing as it’s all html (it looks very low cost…), but I understand this is something the average user won’t notice, so we can cope with it