Agent Provocateur and KnickerPicker: lingerie 2.0
One year after the Heidies project it’s again time to talk about creative lingerie related projects.
KnickerPicker has recently launched an online dress room in which, even if the experience is virtual, models are real, they are presented in video and move around if you ask them too. It’s an e-commerce store that definitely offers something new, and not only for voyeurs…
The other brand that tries something different althought not new for a fashion brand, is Passionata which will stream live on the Web its catwalk that will take place at the end of the month in Paris.
Visitors to the site can win tickets for the show at the Crazy Horse, or can simply sign-up to watch the catwalk live on the Web.
Last but not least, let’s have a look at Agent Provocateur that last November launched a mini-site, called The Adventures, that mixes storytelling, cartoons and photos to present with irreverent class its lovely lingerie collection.
Agent Provocateur also has a group on Facebook described as “The sexiest corner of Facebook reserved for lovers of the world’s sexiest Lingerie“. There isn’t much to do or see within the group (but I guess they just launched) and this is a pity, because it would be a good opportunity to give more visibility to AP’s monthly online magazine called Knickers Forever.
Very interesting ideas for shopping 2.0! I’ve seen something similar, not only for lingerie, with http://www.mvm.com/ in that case there is not a real model, but a virtual one that you can create similar to you. I find it very funny!
Elena