Nokia, the world is your canvas

Farfar is behind a new weird initiative launched by Nokia to promote its new N82 model. The concept is based on “position art”, which consists in creating works of art, by physically walking them, and then transferring it on to a satellite image. Basically it’s an art form that tracks your position using GPS.

At www.theworldismycanvas.com visitors can meet Stavros, the self-proclaimed Position Art “Genius” who uses the Nokia N82 Sports Tracker application as his tool while he walks around anywhere in the world to “draw” his motif.

Last Friday, on the website Nokia has broadcasted a live art performance by Stavros, who has been walking around Rome for the whole day creating his “greatest work of art ever”.

I think position art is a great idea, extremely original and amusing. And what makes it even nicer is the fact that the site is fully unbranded, there is only a mention about the N82 phone in the tools section and a copyright link at the bottom of the page. Also, it’s cool that they have decided to create a live event around Stavros’ performances.

However I must say that I didn’t like the tone of voice of the live event, I find it a bit silly, especially looking at the videos that are now on the site as a recap of what happened. I believe they lower the quality of the position art idea. What do you think?