Heineken booked a nice viral success with the recent Walk In Fridge commercial. Within a couple of weeks it got over 5 million online views. IllegalAdvertising.com is now pointing at a user generated Walk in Fridge, spoofing the commercial. Production is pretty slick, so probably no consumers involved, but that doesn’t spoil the fun.
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This is surprisingly good. It’s obviously too well done to be UGC, but at least they don’t try too hard to pretend that it is.
The spoof is really good, I have to say. It is also a great example - even if it isn’t authentic user generated content - of participation by consumers in advertising. Nice job!