Uniqlo Barbie style
Uniqlo has just launched a new microsite to present it Women collection. The world they picture this time is all pink and you can’t help thinking about Barbie with a touch of Pink Panther.
The project focus is on delivering a nice experience that drives online sales. The tecnique is the same they used a few weeks ago for the parka collection: a cool intro animation that provides an overview of the collection and gets consumers’ attention, and then a flat yet nicely done slideshow with all the models to click, discover and purchase.
I like the intro sound of Uniqlo’s homepage.. Nice.. Fit the needs of girls..
The great thing about is solving one of our key issues when going into a store to buy things, the right way to wear and combine the article in a complete outfit proposal. We usually do this exercise in our minds, when we are in the store, so the help I guess will be appreciated.