Long time I don’t post about advergames. Is it a sign? Are advergames getting out of fashion? Maybe. The focus has shifted, we all now the new trend is called social media 
Anyway… this post is about an advergame and a juice, Capri Sun.
The project is aimed at kids, and the design and animation make the difference in delivering a nice experience very much in Pixar style.
via
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
it’s likely that you like to play game. I also like too
Social media hasn’t killed off advergames. They’ll still be around.
I’m guessing this will be very popular with elementary school kids. A lot of after school programs allow kids to play on the computer and they are all over online video games.
I don’t agree. Advergames will be around for another decade, at least. More and more people play, whether it be online or not. Players are more diverse than ever : gender, age, social background… We’ve become players !