Your tweet, your Volkswagen
Nice to discover interesting content via Twitter. Yesterday, for example @_RGA posted about this rich media banner that profiles your tweets and gets back to you with the reccomendation of the ideal Volkswagen for you.
I love the idea, simple and smart. Probably at the moment it cannot work everywhere in the world, but in the countries where Twitter is hot, it’s a cool, tactical way to connect a brand to its consumers.
My result is “Golf”. Yeah! I bought myself a Polo three years ago, I know it’s now to “upgrade”!
Mine is a WW BUG
LOL, gr8 idea, i want to know, which words and why led me to that car.
What a cool idea! Nice way to be engaging and not just “buy this car!”
We did those banners for Crispin Porter + Bogusky, hope they’re gonna be uploaded to a URL because there are more of them
Cool ad, but I don’t want a VW GTI. I want a Touareg.
How did “camping” get me a 4 door sedan? … moving right along.
I’ve also posted the banner here: http://www.suture.com/2009/06/vw-x-twitter/
I think if there have to be banners, this example is one that is engaging. Bravo!
very cool, like to know the method that scrobbels through the tweets to identify a car… kinda randomizer?
Great way to engage audience attention on Twitter. Nice work.
These type of generators are always fun. Great campaign.
Brilliant Idea.