I love Halo 3 ads, it amazes me how they advertise a game in a film style and using the top places for gamers (like IGN.com on the net or at Xbox Live from the console itself), even better than many movies. This is the latest one for “Halo 3: ODST”, to be released by the end of this month:
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
Better than many movies? Hardly surprising that ad agencies make better ads than Hollywood!
Actually Al, the director is a Hollywood director, the director of the last batch was a Hollywood director. Bungie aproaches young and upcoming directors to create this material for them, so in fact these are not being made by “ad firms” but by young indie short film makers.
It’s ridiculous how Halo fans (myself included) were clamouring to see the extended cut - which was only an additional minute of footage.
I must have watched the first trailer like 20 times on my browswer, downloaded it via Xbox LIVE (for safekeeping) and watched the extended version at least another dozen times.
I guess we were all excited about watching it because it simply prolonged the experience.