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True Life Costs by VW

April 14, 2011 at 5:14 by Martina Comments

True life costs is a nice interactive website where you can calculate the amount of money you will spend during your life. Of course the goal of Volkswagen is to make a point explain you the lifetime value of getting one of their cars.

The cost calculator is a very nice and kind of useful yet scary tool (I realized I might be spending 23% of my money in gourmet food and red wine!!) and the interface is lovely. I just feel the website lacks a bit of energy. The feeling I had is that we are in recession time, and my take away was actually “save money, don’t buy a new car”. Quite the opposite I guess of what VW wanted to achieve…


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