A TVC that can still get you emotional

Let’s start the week (yesterday doesn’t count, it was Memorial Day with something sweet and beautiful. Enjoy an impressive animation work by DDB Paris and Akama Studios to promote Tiji, a French TV channel for pre-school children.

In the beginning the world existed in black and white. After that, everything became enriched with colors. Everything except for one sad little panda, which sets off the compassion and imagination of little boy.

Tiji, “the TV up to the level of children’s imagination” that got me emotional like when I was 5 and I went to see Dumbo…