Challenge the Fastlane with Sony Ericsson Xperia

If you thought Daft Punk’s gear looked cool, wait till you see these skaters don some funky cardboard helmets. Their only chance of seeing ahead is a visor in the shape of a Sony Ericsson Xperia Neo phone. Don’t try this at home, kids!

The video is part of the Challenge Xperia series. Other unusual product demonstrations: a peeping Tom-style balloon camera, driving a MadMax Buick with its windows welded shut (below) and lastly the screen’s superior brightness letting flowers bloom (a positive Greenhouse effect I guess).

And if you think “Hey, I dig the cardboard style but I am still keen on a real Daft Punk helmet” - then I guess you have to invest a mere 17 months like VolpinProps in Atlanta did.

Agency: McCann Munich
Production: HelliVentures
Music: We Are Modular