Move away from Page 23

At first sight it might look like an IKEA commercial. Instead, Page 23 is a beautiful 4 minutes short movie that describes a surreal yet real world many of us might live in. I like the photography but most of all the message that I read in the film. I might be wrong but I love the way it challenges us to look beyond our homes and our lives that are often shaped by products and advertising. Everything looks beautiful and perfect. But in the end we look all the same. Faking the reality and hiding from our own reality. Appearances can be deceptive. And advertising masters this art.

The film was written and directed by Jeroen Houben, Tim Arts, Stefan van den Boogaard. It has recently won the juryprize and audience award at the 48 Hour Film Project in Utrecht (Netherlands).

Congratulations guys for this eye-opening look at our lives.