MINI: Fan the flame

MINI is running an interesting live Facebook campaign, in which one fan can win an actual MINI Countryman. They’ve placed the car on a populair Motorshow in Brussels, only hanging on a rope. When you like MINI, you’ll get a shot of fire to burn that rope - when it breaks, the car is yours.

The live element makes the campaign exciting, as you can see your very own flame, burning the rope. Although it’s a very short moment, for which you have to wait pretty long, the moment you burn the rope works addictive. Too bad it’s raining in Bussels now, so it will take a while before the rope will get through.

Great work from TBWA\Agency.com Belgium