androp: World.Words.Lights.

Japanese agency PARTY have created another stunning music video-robotics crossover, again for androp. Interestingly, you can purchase the hero robot (singer?) as part of alimited edition on eBay. If you can spare $5,000 that is.

Check out androp’s site here.

The creators explain the inspiration like this:
“When we listened to the track, keywords such as “lights” and ” dance music” stood out. In order to visualize the mechanical beats, and these 2 themes, we came up with an idea to create a group of “toys” which dances to the music.”

agency: PARTY