Marni at H&M by Sofia Coppola

One of the great things about H&M creating special collections with high-end fashion brands is that the advertising of such co-labs is usually as beautiful as the collection itself. The latest commercial has been directed by Sofia Coppola.

The video is set in Marocco and presents a 1 minute story featuring Marni at H&M collection and a fascinating Brian Ferry’s Avalon song.

Check in out, the photography is beautiful.